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Samurai

A roll-up that became part of the rebrand.

Industry
Non-alcoholic drinks
Scope
Graphic design
Year
2025
Rollup Samurai u vstupu na akci
The Samurai roll-up at the event entrance

We designed a roll-up for Samurai’s official rebrand and the takeover of the brand by Václav Tomanec, founder of The 1% community. It was never meant to be just an advertising stand, but part of the occasion.

The brief.

Samurai is built on the idea that it is not about the alcohol, but about the experience. The visual had to get that across to everyone at the event.

The roll-up had to match the new brand identity and stand out as a key element of the event.

How we solved it.

We relied on clean design, strong colours and a clear claim. The roll-up carries only the logo, one sentence and the web address.

We prepared the artwork so the roll-up fits the new identity and supports the atmosphere of the rebrand.

Návrh rollupu
The roll-up design

It’s not about the alcohol, it’s about the experience.

Tools

Photoshop

Like Samurai?
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