Daniel Kostřica

Daniel
Kostřica

CEO · Brand & Strategy

My job is to keep a brand clear and clean. From the first idea to the last pixel, everything has to make sense.

For more than five years I worked as a freelancer and learned to tell what works from what is just noise. At ThePiksel I make sure brands have a clear direction, clean visuals and results that make sense. I like collaboration best when it is open and friendly, and the client walks away feeling good.

What I do best.

  • Visual identity and brand voice
  • Brand manuals and assets
  • Production oversight
  • A design system that holds together
  • Landing pages that sell

A brand starts with a pencil.

A sketch quickly shows whether an idea holds together. Only then come the grid, the geometry and the colour. That is exactly how our P is built: ten pixels on a four-by-five grid.

The letter P from the ThePiksel logo, drawn in pencil and filled with ten pixels 1 pixel 4 × 5 cells

Got a project?
Let's talk it through.

Tell us a little about your company and what you need. We will get back to you by email or phone, whichever suits you.